STARTER_FOUNDER.DAT×
PROFILE · 01
THE FOUNDER
You have the idea. You need the technical know-how.
VISION
RUNWAY
TECH
AI · CLOUD · COMPLIANCE · SINGAPORE
WHERE SHOULD WE BEGIN?
Founder-led, coaching-informed, AI-leveraged technology practice in Singapore. We provide senior technical advisory, transformation journey facilitation, and bespoke development work for teams that need outcomes.
▼ START QUEST TO CONTINUE
> PEOPLE_WE_HELP
WHO_GOES_THERE?
Choose your starter hero
> CLASS-SELECT.SYS
PWR
STARTER_SME.DAT×
PROFILE · 02
THE OPERATOR
You have a team. You need to scale and reduce toil.
TEAMWORK
PROCESS
AI READY
STARTER_ORG.DAT×
PROFILE · 03
THE ENTERPRISE
You have scale. You need agility through special projects.
SCALE
COMPLIANCE
CAPACITY
> WHAT KIND OF PROBLEMS DO WE SOLVE?
- ▶Lack of senior technical direction
- ▶Initiatives requiring organisation-level coordination
- ▶Lack of capacity to deliver internal or special projects
> WHAT_WE_DO
WORLD 1-1
TECHNICAL ADVISORY
Every organisation needs senior technical opinion but not all organisations need a full-time hire for that. We provide technical advisory services on a needs basis and we offer retainers as well when needed.
LEVEL 1 / 3
WORLD 1-2
TRANSFORMATION JOURNEYS
Whether it's migrating to/away from cloud-native technologies, ensuring ISO 27001/SOC 2 compliance, or adopting AI effectively, we come in to help with demonstrated industry experience and a coaching-informed methodology which ensures changes last well after your engagement with us is over.
LEVEL 2 / 3
WORLD 1-3
BESPOKE DEVELOPMENT
From simple websites, to e-commerce sites, to internal tools, to family bots, to even fully-featured platforms, we have the expertise to leverage AI to get it done in a way that delivers these as usable and maintainable software.
LEVEL 3 / 3
> CASE STUDIES
/EXAMPLES/
Based on real quests with real impact. Client names withheld under confidentiality, reach out to discuss any of them.
/home/aijutsu/projects
8 FILE(S)
> HOW_WE_ENGAGE_YOU
/QUESTS/
You. Us. Let's go raid a worthy dungeon together.
CUSTOM_APP_DEV
Bespoke applications
WEBSITESINTERNAL TOOLSWEB APPLICATIONSAPIS
DELIVERABLE
A production-ready custom application that is secure and scalable, full documentation, operational runbooks, and AI agent skills that lets you continue building on what we've built.
DURATION1 - 4 weeks
PRICE≥ $1,000 SGD
READINESS_SPRINT
Audit & prioritise
ARCHITECTURECLOUDINFRASTRUCTUREAIISO 27001SOC 2
DELIVERABLE
A system map that accounts for business goals, organisation structure, and technology stack which can serve as an execution or remediation plan along with prioritised findings and implementation recommendations.
DURATION2 - 3 weeks
PRICE≥ $8,000 SGD negotiable
ADOPTION_SPRINT
Execute & embed
ENGINEERINGCLOUDAIAUTOMATIONISO 27001SOC 2
DELIVERABLE
Delivery of internal tools; fixing of AI-made messes; creation of automations and workflows; establishment and optimisation of business processes; achieving organisational consensus.
DURATION2 - 12 weeks
PRICE≥ $12,000 SGD negotiable
> ABOUT_THE_TEAM
/CREDITS/
Founder-led; we only engage operators who have been around the block more times than they'd like to admit so that you know you're in safe hands.
JOSEPH MATTHIAS GOH
FOUNDER · BUILDER · COACH
GOVERNMENTCYBERSECURITYFINTECHAICLOUDINFRASTRUCTURECOMPLIANCEPRODUCT
Joseph loves building stuff and has spent over 10 years in the industry delivering software products across the stack from ideation to design to implementation to operations.
He has spent most of his career operating in highly-regulated domains and has contributed to organisation sizes ranging from 3 people in proverbial dungeons to departments of 100+ in fancy open offices. He has implemented tech stacks from scratch and grown it to global scales, led compliance certification audits successfully, architected service-oriented systems, delivered software products end to end, and grown many technical humans.
Joseph is also a formally trained coach with experience in organisation development work.
> WHAT_WE_STAND_FOR
/PRINCIPLES/
AI·JUTSU
Our name is the shortest version of our philosophy — three readings of “ai”, sharpened by “jutsu”. Four characters, one way of working.
愛
AILOVE
Ai
The love for craft and for people that we want running through everything we make and everyone we meet.
AI
AIINTELLIGENCE
AI
Leveraging AI to accomplish more with less; smaller teams with outsized outcomes.
居合
AIDECISIVENESS
Iai
The decisiveness and accuracy of a single well-timed cut: move once, move right, or don't move at all
術
JUTSUTECHNIQUE
Jutsu
We treat expertise as technique: a craft honed deliberately, never assumed finished.
> FREQUENTY_ASKED_QUESTIONS
/HELP_MENU/
Answers to the questions we hear most — no jargon, no runaround. Still stuck? The contact form below is your teleport portal to us.
We operate as builder-executives: leadership and management expertise, backed by hands-on engineering. Offshore practices mainly sell workload capacity and boutique practices sell architecture expertise — both are organised around implementation. We organise around the business outcome that implementation is supposed to produce, and provide capacity selectively, when it actually serves that outcome.
So you get a senior operator rather than a bench of juniors behind an account manager. Over a decade delivering in highly-regulated domains — government, cybersecurity, fintech, cloud — including taking companies through ISO 27001 and SOC 2 Type II audits and growing engineering teams from a few people to multi-regional. Paired with AI-leveraged delivery, that's how a small practice ships production software in weeks instead of quarters.
And we're coaching-informed: our founder is a formally trained ontological coach, so levelling your team up happens while we deliver, not in a handover meeting at the end. The whole point is that the change outlasts us — you keep the systems, the documentation, and the ability to run both. Get in, do a good job, level your team up, get out.
> READY, PLAYER TWO?
/LETS_TALK/
Fill in the form and we'll get back to you as soon as we can.
Prefer good ol' email?